This past February 22nd, marketing genius Seth Godin wrote on his blog, “Watch the pennies and the dollars will take care of themselves. He continues: “I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies. “Big brands don’t sweat [...]

I got a lesson in counter-intuitive sales thinking this past Saturday at “The Bay: Canada’s Department Store” (company’s slogan). The only problem is, that’s the opposite to how sales psychology works. A sales presentation, regardless of its form (brochure, in-person, billboard, commercial) or medium of delivery (TV, radio, Internet, in-person shopping experience) should be: Readily [...]

‘Met with Cheryl Scoffield, principal of Executive Sales Support (E.S.S.) yesterday to talk about her new venture. I’ve known Cheryl for about 2 years and was successful in creating the brand for her initial website and business. Our discussion covered a lot of ground, including her recent decision to “open up” to those she was [...]

Ok, so it’s been 6 days since CaseCamp; I’ve got things goin’ on. The event brought together about 300 participants and roughly 10 presenters who basically just told their social media stories using PowerPoint and photographs. Jason Scott from Boston told of his blog, www.sockington.org, which details the life of his cat, Socks, and all [...]