This past February 22nd, marketing genius Seth Godin wrote on his blog, “Watch the pennies and the dollars will take care of themselves. He continues: “I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies. “Big brands don’t sweat [...]

I got a lesson in counter-intuitive sales thinking this past Saturday at “The Bay: Canada’s Department Store” (company’s slogan). The only problem is, that’s the opposite to how sales psychology works. A sales presentation, regardless of its form (brochure, in-person, billboard, commercial) or medium of delivery (TV, radio, Internet, in-person shopping experience) should be: Readily [...]

I discuss my latest visit to a Canadian Tire store and re-verify that the chain consistently delivers the most frustrating retail shopping experience to me, detail why I continue to go and what CanTire needs to do to improve service.