I got a lesson in counter-intuitive sales thinking this past Saturday at “The Bay: Canada’s Department Store” (company’s slogan). The only problem is, that’s the opposite to how sales psychology works. A sales presentation, regardless of its form (brochure, in-person, billboard, commercial) or medium of delivery (TV, radio, Internet, in-person shopping experience) should be: Readily [...]

‘Met with Cheryl Scoffield, principal of Executive Sales Support (E.S.S.) yesterday to talk about her new venture. I’ve known Cheryl for about 2 years and was successful in creating the brand for her initial website and business. Our discussion covered a lot of ground, including her recent decision to “open up” to those she was [...]