About

Despite the economic uncertaintly that characterizes the marketplace and life in general, I believe we have entered the ‘Age of (Demonstrated) Value.’

After all the bankruptcies and bailouts, the public – our customers – are somewhat skeptical, anxious and possess a Missouri-like “Show Me” mentality. Can’t say I blame them.

With the demise of Nortel, millions of dollars of savings, equity, and retirement funds evaporated. When the final nail was hammered, the marketplace awoke to a change in customer’s attitudes. Few “marketers” understand this but the it’s evident if you begin to pay attention.

Gone are people’s blithe acceptance of whatever an advertising or marketing company dished out. Instead, they’re now asking “Why?, “How?” and “When,” and so on. They’re more sophisticated, savvy, and demanding. People’s experience with the Internet is contributing, of course.

How do I fit into this picture?
I’ve always had my ear to the ground, customer-wise, due to my having been in corporate sales – and being dedicated to providing excellent service. That meant returning phone calls, being proactive, providing good info, educating my clients, creating easy-to-understand technical translations in spoken or written form – and never lying.

I know what factors contribute to a sale taking place, how trust needs to be communicated, what forms a sales approach can take take, and so on. I know this because I studied it, learned it, demonstrated it, and achieved sales leadership countless times.

This makes me a web content writer-copywriter and strategist with important differences.

Some people say to me: “Our product or service is special.” I disagree. If you’re selling anything, it is still sales regardless of the service’s complexity, size of its market, or fickleness of its target markets.

That said, here are a few of my differentiating qualities which act, when combined, to differentiate you in your marketplace.

1) Having a corporate sales background and an unfettered curiosity, I ask acute, sometimes hard questions of speakers and my clients. I do this to get to the crux of an issue, ferret out its essence, and to build something new and engaging from the collected information.

2) I can talk tech with the best of them but will translate whatever we are talking into plain English for you – and your customers.

3) I’m excited about the possibilities of Social Media in its various forms allow companies to communicate both more readily and more closely with their customers.

Over the coming week and years, I will be bringing topical subjects up for discussion and inviting your participation.

It’s going to be an interesting, exciting, and imaginative ride. And it’s all about customer value – and me, of course.