There’s word abuse going on out there and it’s gettin’ ugly. Besides being flagrant and redundant, overuse of the word ‘passionate’ is driving me crazy. Everyone’s ‘following their passion, expressing their passion, stating their passion, talking about their passion,’ and so on and so on and so on. What ever happened to words and phrases [...]

I recently met up with a customer who asked me this question. I’d done some sales training and customer survey work for him last December + some Usability-SEO consulting. His comments regarding my website were characteristic of a fundamental misunderstanding about websites that most people, unfortunately my possible customers, share. Specifically, that a continuously evolving [...]