The controversy rages on: how much is enough? How much Flash (full motion graphics), how much Java script (coding that prompts responses to clicks), how much colour, how much graphics, how many animations, how much of what is technologically possible should a website, especially one representing a large organization, have? Short answer: as much or [...]

I got a lesson in counter-intuitive sales thinking this past Saturday at “The Bay: Canada’s Department Store” (company’s slogan). The only problem is, that’s the opposite to how sales psychology works. A sales presentation, regardless of its form (brochure, in-person, billboard, commercial) or medium of delivery (TV, radio, Internet, in-person shopping experience) should be: Readily [...]