Archive for the ‘Marketing: the old way vs. the new’ Category

Authenticity sells us, convinces and galvanizes others

‘Met with Cheryl Scoffield, principal of Executive Sales Support (E.S.S.) yesterday to talk about her new venture. I’ve known Cheryl for about 2 years and was successful in creating the brand for her initial website and business. Our discussion covered a lot of ground, including her recent decision to “open up” to those she was [...]

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CIBC, etc. tries to “push” me around

Yesterday, the CIBC and an insurance company proved – over the phone – they were still engaging in “push” marketing, instead of modern web-driven “pull” style. A representative from the bank called to ask whether I was interested in life insurance. Before being able to respond, the fellow plunged into a rapid-fire ‘pitch’ which required [...]

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Canadian Tire Never Disappoints Me ….

I discuss my latest visit to a Canadian Tire store and re-verify that the chain consistently delivers the most frustrating retail shopping experience to me, detail why I continue to go and what CanTire needs to do to improve service.

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New Mattress: Buy Canadian or….?

A few minutes ago, I took delivery of a new mattress purchased from Leon’s Furniture this past Sunday afternoon. My Sears Prestige II had provided a comfortable sleep for 20 years+, actually 22 years old now, which was exactly how long its warranty was. While there, my sales consultant Joseph Kim presented 2 mattress sets: [...]

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