Posted in December 31, 2009 ¬ 2:26 amh.Brian J. Anderson
‘Met with Cheryl Scoffield, principal of Executive Sales Support (E.S.S.) yesterday to talk about her new venture. I’ve known Cheryl for about 2 years and was successful in creating the brand for her initial website and business. Our discussion covered a lot of ground, including her recent decision to “open up” to those she was [...]
Read the rest of this entry »
Marketing: the old way vs. the new, Social Mediabusiness, Canada, culture, Executive Sales Support, New economy, Oakville, Ontario, Rapport, Social Media, Toronto, Wired Magazine
Posted in December 8, 2009 ¬ 1:18 amh.Brian J. Anderson
Yesterday, the CIBC and an insurance company proved – over the phone – they were still engaging in “push” marketing, instead of modern web-driven “pull” style. A representative from the bank called to ask whether I was interested in life insurance. Before being able to respond, the fellow plunged into a rapid-fire ‘pitch’ which required [...]
Read the rest of this entry »
Posted in November 7, 2009 ¬ 11:37 pmh.Brian J. Anderson
I discuss my latest visit to a Canadian Tire store and re-verify that the chain consistently delivers the most frustrating retail shopping experience to me, detail why I continue to go and what CanTire needs to do to improve service.
Read the rest of this entry »
Posted in October 21, 2009 ¬ 4:00 pmh.Brian J. Anderson
A few minutes ago, I took delivery of a new mattress purchased from Leon’s Furniture this past Sunday afternoon. My Sears Prestige II had provided a comfortable sleep for 20 years+, actually 22 years old now, which was exactly how long its warranty was. While there, my sales consultant Joseph Kim presented 2 mattress sets: [...]
Read the rest of this entry »