Archive for the ‘Transition from Print to Online’ Category

Toronto Sun newspaper getting desperate

Mainstream media, such print-based newspapers, are feeling the pain of the growing influence of the Internet. Plummeting subscriptions and falling ad revenue are two symptoms. Another is the Toronto Star announcement of last week that a third of their editorial work would be outsourced to (cheaper) foreign interests. And so was my phone call from [...]

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CanWest Global TV-Newspaper chain feeling the pain

…of declining advertising revenues and falling subscription rates for newspapers. This is what Bryan Segal, speaker at the recent CaseCamp ’09 and V.P. of audience measurement firmComScore, stated as being a predictable outcome of the transition of eyeballs from print to online. As of 45 minutes ago, “The company that owns Global Television and the [...]

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