Archive for the ‘Social Media’ Category

Authenticity sells us, convinces and galvanizes others

‘Met with Cheryl Scoffield, principal of Executive Sales Support (E.S.S.) yesterday to talk about her new venture. I’ve known Cheryl for about 2 years and was successful in creating the brand for her initial website and business. Our discussion covered a lot of ground, including her recent decision to “open up” to those she was [...]

Read the rest of this entry »

CaseCamp overview and some choice quotes: Part I

Ok, so it’s been 6 days since CaseCamp; I’ve got things goin’ on. The event brought together about 300 participants and roughly 10 presenters who basically just told their social media stories using PowerPoint and photographs. Jason Scott from Boston told of his blog, www.sockington.org, which details the life of his cat, Socks, and all [...]

Read the rest of this entry »

Applied Social Media course

Ah yes, the fine art of networking. It’s amazing what turns up. I was on the horn to one Melinda Van Patter over at press release and PR company, MarketWire the other day regarding her maybe becoming a reviewer for one of my clients, EntreBahn and …. Melinda mentioned, excitedly, that she’s going to be [...]

Read the rest of this entry »