StrategiContent to Arise from the Ashes
Very soon now, that’s weeks not months, my updated web writing site will be going up. I’ve been re-writing it over the past week and put in a long day this past Saturday between the Rangers-Caps game to kill it.
Ironically but maybe not, I borrowed from my first site written in 2007 because it was so remarkably good. I modernized it, of course, but those words had a certain rhythm that fueled a speedy read.
Regrets? The Name
I should have made it two words: Strategic and Content instead of joining them with 1 ‘c’ between the 2 words. For some reason, I fell in love with the idea of a business card with Strategic along the top and Content down the right side. Then I went hyper on Usability and learned that it was difficult for the eye to read vertically stacked text. Oh well.
And of the name? It came to me when I was reading my 2nd David Meerman Scott book, Cashing in with Content.
Meerman wrote that content was a strategic resource. I agreed. What does ‘strategic’ mean? “Important in or essential to strategy,” says Dictionary.com. Having spent so much time in sales, strategy was the name of the game and I was pretty good at it. Strategy? “A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.”
A Specific Goal
What did strategy have to do with writing a website or business documentation? My plan or writing process has been and remains the key to the success of my client’s websites. One of my consulting friends Brian Deslauriers of <a href=”http://www.greenkite.com/new_index_green.gk”>GreenKite </a> called my Process Map “IP.” I hadn’t considered that because, based on sale principles, it just made sense to develop content that way.
More?
I’ve been writing for the Web since 2002 and have many formerly published articles that are currently offline. They demonstrate my versatility and tell some compelling stories. Time for them to see the light of day once more.
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